Digital content specialist based out of Dallas, TX.

Looking to tell your company’s story in a way that drives engagement? I’m your guy.

  • Feature writing, content writing, and copywriting

  • Total podcast production —from scripting to post-production

  • Social content strategy, analysis, and implementation

  • Video production and editing


Intro

I’m a digital content specialist with a background in journalism and front-end web development. That means I can not only make your project sound good on paper but also ensure the final product pops. Whether you need copywriting for your site or a well-researched blog post, I can deliver even in a pinch.

 
 

Work

After graduating from the University of North Texas with a degree in digital and print journalism, I set out collecting clips from various publications and blogs. I’ve worked beats for newspapers, conducted investigative journalism regarding local crime, and written numerous thoroughly researched blog posts on everything from mental health and wellness to sports analysis.

I may have spent the better part of a decade as a digital content creator specializing in podcasting and YouTube content creation for both myself and other businesses, but I am the proverbial Swiss Army knife ready to tackle whatever your project needs.

Video


True Classic Super Troopers ad - save an additional 10% on purchases of 6+ items. It's crazy right meow!

How it feels to shop at True Classic Stonebriar

True Classic scavenger hunt promotion

Purple Ribbon Conversations episode #1: Rolanda Macharia

Strike Out Domestic Violence 2024 promo video for LatterHouse Decor

An interview with LatterHouse Decor ahead of 10-year anniversary

Task Management system promo video

Positively Relentless yoga program trailer

Blood drive promotional video

Social media


Spring Blood Drive Recap

CoServ

Careers Initiative

CoServ careers initiative with podcast tie-in

Grand Prize winner surprise

A year’s worth of free electricity

A day in the life of a CoServ lineman

Energy education team STAR initiative.

Anatomy of an outage

The 85-year anniversary of CoServ’s, formerly known as DCEC, first charged lines.

 

Podcasts


LatterHouse Decor Purple Ribbon Conversations podcast, episode #1

We may have thawed out a little since the winter storm, but we've still got 53 days of winter left to go!

In this episode of As A Meter of Fact, Darreck sits down with Josh Sterling, CoServ's Manager of Energy Solutions, to discuss the best ways for Members and Customers to save energy AND money this winter.

As a bonus, Darreck also explains how CoServ manages its power supply in anticipation of weather events and the considerations when making pre-emptive power purchases.

With Lineman Appreciation Day fast approaching, it seemed as good a time as any to welcome CoServ Crew Supervisor Chris Hammonds to the studio to discuss what a typical day looks like for CoServ linemen.

As a bonus, this episode will tie in with the January edition of Texas Co-op Power magazine for the Thank a Lineman essay contest. To win, listen for the code word and include it, along with how many times it was spoken throughout the episode, in your essay thanking a lineman!

At CoServ, we offer more than just a job. We provide you with an opportunity to shape your career and achieve your professional goals. Our Careers Campaign is specifically designed to help you grow and succeed in your chosen field. Join us and become a part of a team that values your potential and invests in your future.

CoServ takes a great deal of pride in the way it serves its Members and Customers, and the Customer Care Department is a perfect example of that, maintaining a 94% satisfaction score.

In this episode of As A Meter of Fact, Darreck looks at the various teams that make that satisfaction score possible.

With Lineman Appreciation Day fast approaching, it seemed as good a time as any to welcome CoServ Crew Supervisor Chris Hammonds to the studio to discuss what a typical day looks like for CoServ linemen.

As a bonus, this episode will tie in with the January edition of Texas Co-op Power magazine for the Thank a Lineman essay contest. To win, listen for the code word and include it, along with how many times it was spoken throughout the episode, in your essay thanking a lineman!

Capital Credits are one of the biggest differences between electric cooperatives and other utilities. Instead of returning our annual margins (profits) to shareholders, as the for-profit utilities do, CoServ and other electric cooperatives allocate this money back to our Members in the form of Capital Credits.

In this episode of As A Meter of Fact, Darreck explains how Capital Credits work and provides an update on this year's retirement.

Today is National 811 Day, a friendly reminder to dial 811 before digging. It's also Mr. Diggs' birthday! Let the celebration of awareness begin!

Did you know that over the course of the year, CoServ's Energy Education Team will visit more than 100 campuses across our service districts to give safety presentations and demos?

With the school year just around the corner –and we do apologize to any children whose days we've just ruined with that revelation– it feels like the perfect opportunity to shine the spotlight on this incredible team. In this episode, Darreck sits down with Justin Porterfield, CoServ's Energy Education Specialist.

CoServ’s linemen are among the very best in the state, boasting exemplary skills and technical know-how to get the job done quickly and safely, no matter the condition, no matter the time of day.

With the 27th Texas Lineman’s Rodeo mere weeks away, As A Meter of Fact looks at the annual competition held in Seguin, TX, and lets you hear from members of the CoServ Rodeo team.

Everyone appreciates predictability when it comes to balancing comfort with their electric usage, but Texas’s long, often grueling summers can make that balancing especially challenging. Join Darreck Kirby as he details the steps you can take to manage your usage, find the billing option that best suits your needs, and additional programs that can help you save!

CoServ first got its start in the 1930s, bringing electricity to barns and farmhouses throughout much of our service area. And, while North Texas has developed considerably over the past 85 years, we’ve never forgotten our roots.

CoServ is a fixture at North Texas livestock shows, not only forming relationships with FFA students but supporting them by bidding on their animals. Over the course of the year, CoServ sponsors four separate events, including Denton County, Cooke County, and Collin County. Additionally, CoServ Gas supports the Wylie livestock show.

Service and community are at the heart of CoServ’s mission, so it’s only natural that we would lend our support to the vitality and wellbeing of the communities we serve. Enter the CoServ Charitable Foundation.

This episode of As A Meter of Fact takes a look at the foundation and the many ways in which it supports the local nonprofits that help their communities thrive.

With 2022 winding down, we decided it was time to take a look back at the highs and lows of 2022, sharing some of our favorite moments and milestones with key industry updates every Member and Customer needs to know. And to share such a detailed breakdown, we decided to bring back one of our favorite guests, Mr. Diggs!

Things have been a bit different over the last couple of years –and for obvious reasons. CoServ, for example, used to hold one big Annual Meeting each year at the UNT Coliseum to give Members and Customers its business reports. Over the past two years, however, the Annual Meeting has been presented virtually at CoServ.com.

But what about the face-to-face engagement that made the old Annual Meeting format so unique? Well, we’ve been thinking about that for a while now, and we think you’re going to like what we’ve come up with.

Mr. Diggs became the mascot of CoServ Gas in 2013. In the nearly 10 years that have followed, his role has evolved to become the face of CoServ as a whole. Despite that, not much has been known about the friendly armadillo who reminds us to dial 811 before digging near gas lines. So I decided to do something about that.

Natural gas prices have increased significantly over the past year and a variety of factors have played a role in that. CoServ does not markup the price of wholesale electricity but prices are rising, and Members are feeling the sting of it.

So, while we can’t prevent the cost of electricity from rising, we can provide you with some helpful tips and recommendations to minimize costs and ensure you get the most out of your daily usage.

Photography


Phenomenal light — Raw

Our Daily Bread new facility ribbon cutting ceremony

Dallas Tri-County Classic Car Show — 2021

Lake City, Colorado

Mario Cadena practicing for first concert post-pandemic

Possum Kingdom Lake, Golden Hour

Possum Kingdom Lake, Golden Hour long exposure

Possum Kingdom Lake, Golden Hour long exposure

Old Alton Bridge — Denton, TX

Bonnie & Clyde Days — Little Elm, TX

 

 

My CV

I’ve held a variety of professional writing positions in marketing, journalism, and sports media, where I’ve been responsible for delivering everything from social copy to extensive features.


 

About

All works on this site are the property of my clients.